NBC to stream Olympics in real-time, but you need a cable subscription

Jun 05 2012 04:05 pm ET
NBC's coverage of the 2012 Olympics will actually catch up to 2012 standards thanks to the network's decision to livestream all the events from London. There is a catch: you need to be a cable subscriber.
Peter Kafka of the Wall Street Journal outlined what viewers will need to provide to get access to the free video streams. Basically, if you log on to NBC's Olympic Games website, you will be asked to create an account via your cable or satellite provider. Once you verify/authenticate your account, you should be able to watch any event as it is happening.
The process can be cumbersome, as anyone who has tried streaming via ESPN or Fox can tell you. However, according to Kafka's article, the networks are aware of the annoyance but they need to protect their product somehow. Also, if you are a fan of less-popular events that don't get primetime coverage, this alternative is better than setting your DVR to record from 2am-6am.
The 2012 Olympic Games from London run from July 27 through August 12.
Mike McComb – TVLatest.com
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